Data collection sets up a map for your follow up.
 A Lead Card / Web
Response should not only generate the desired product interest - but it should
provide a method for the Marketing/Sales Departments to judge the value of the
inquiry. After reviewing the information provided by the inquiry, the Marketing
Team should be able to determine the next step to take.
Design questions
that will best qualify your prospects. Not all leads are "A" leads. As a matter
of fact, a majority of your audience is just looking for additional information.
Your goal should be to identify the top 10% of the leads from your web site,
trade shows or media advertising.
Create meaningful Marketing
Reports.
Are your Marketing Management reports useful? Do they
tell you who is buying what, where and at what price? If not, you most likely
haven't asked the right questions, or looked in the right spots in your
database. It is crucial that you provide your sales team with accurate, timely
and useful information.
Inquiry Management has worked over 25 years with
companies determining what information is most useful for them. Our clients want
to know who, what and how much will an inquirer buy? As we collect additional
data (from the sales call result, the proposal, etc) the more information we
will have on your potential customer.
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