Inquiry Management

Today, trade shows are not judged on the number of people you have seen - it's judged upon the information you gain from the show - what kind of information can you send to your sales team, what information can you send to the prospect, what are the chances of converting the prospect into a sale?

Moreover, you should be concerned about the next step I have with the prospect? Did I provide the inquirer enough information for them to continue a conversation with my sales team? Does my sales team know what the next step will be - what is their plan for conversion?

Lastly, did the prospect sign a deal? How does my sales team convy the information back to me? How can I improve the process next show? What was my ROI on this show - how did it compare to similar shows?

All these questions should be asked before you get to the show - The process needs to be set. Let IMS help you through this process.